Ways of Seeing is a powerful collection of essays that explore the impact of what it means to really see something. Rooted in a discussion of art, Ways of Seeing is a book for anyone who wants to research the everlasting affect images have on humans. John Berger is credited as the author – as it is based on his television special which aired on the BBC in 1972 – and each essay tackles the different ways in which we see certain things: women, oil paintings, advertising, etc. Each topic of discussion begins with a direct connection to art and art’s influence on how we see images in the present – whether it’s 1972 or 2018.
This book had a profound affect on me as it articulated some highly esoteric concepts in a very direct and straightforward way. It asks the reader some extremely challenging questions: Are women merely objects to be observed? Is capitalism stunting democracy’s growth and potential? Does advertising sell more than just objects to be acquired? There are no easy answers and, more often than not, the answers are deeply disturbing. It also feels wildly relevant in 2018 with the advent of the Internet and social media and with our perpetual reliance on advertising, consumerism and the acquisition of stuff.
This book and the author have had a profound effect on me too! I found myself going back to re-read passages again as well as to discover other writing by John Berger that I got for myself. Reading has had a deep influence on my art practice. And this book especially opened me to that as a real avenue for growth for me!
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YES! I feel like I will be referring to this book frequently from here on out.
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