Coca-Cola’s “Masterpiece” Campaign

Posted on by The Wandering Art Historian

Pop culture and art history join forces in Coca-Cola’s newest ad campaign to inspire a tired and unmotivated art student as he sketches in a museum full of what Coke describes as “real magic.” More like a short film than a commercial, the ad execs over at Coke combine easily identifiable works from art history with more recent pieces created by contemporary artists to make sure our protagonist gets a creative boost from a bottle of soda.

The short film-commercial is somewhat clever and we see the iconic Coke bottle translated into a variety of artistic styles. However, the storytelling process relies heavily on special effects, possibly to a fault. Combine the immense amount of special effects with the lightening fast editing and some of the best moments (like looking out from the painting into the busy museum) are over before the viewer has the chance to realize what is happening.

What are your thoughts on this ad campaign? Would Andy Warhol be proud that a major corporation like Coca-Cola would “shout out” his work? Share your thoughts!

To watch the short film-commercial and judge for yourself, please visit this link…

https://www.coca-colacompany.com/news/coca-cola-launches-masterpiece-campaign

For more on this ad campaign, please check out this link…

Coca-Cola’s New Ad Puts Canonical Paintings by Warhol, Vermeer, Van Gogh, and Other Artists to Work… Selling Soda

5 thoughts on “Coca-Cola’s “Masterpiece” Campaign”

  2. Adrienne did you get my email reply to you about Coke ART sent earlier?  I do not see it in my sent emails which seems strange!  Sorry to pester you!

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      1. Comment on Coke Art Museum Video!Warhol would have loved Coca Cola Art Museum Ad video which brings classic art out of museum and into the public view!  Warhol brought common every day items and people into the art museum which are classic art of his era now!  Thx for fabulous digital art video for 21st century! 

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The Wandering Art Historian's avatar
I am writer and artist with a degree in art history who loves to talk to people about art. I have spent the last seven years building up The Wandering Art Historian “brand” as a way to connect with people who want to learn more about art. I give lectures and presentations and teach classes and host book club discussions with a creative or artistic connection. I also write about local artists, events, museums, and exhibitions to promote the arts in Central Florida. In 2021, I had a creative crisis. I struggled with authenticity in the art making process. I decided to make myself vulnerable and find out what a real, genuine Adrienne H. Lee artwork would look like. The process was challenging and emotional and revelatory. I learned that if necessity is the mother of invention, then authenticity is the mother of reinvention. I reinvented myself and learned an entirely new medium. The resulting artwork surprised me, and it will surprise you, too. Some people wish for a fairytale ending. For me, the fairy tale is only the beginning.